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New South Trading Co. In the News

CHATTANOOGA, Tenn. — A Chattanooga couple is celebrating the south with their apparel line. New South Trading Co. creators, Ben and Julie Simpson  featured on "Made in Our Hometown" local news series. WTVC News Channel 9 feature story.

Live Local Events

Always on the move, you can often catch New South Trading Co. at The Chattanooga Market at First Horizon Pavilion, The Chattanooga River Market just beside the Tennessee Aquarium or various other live and local events around town. We thrive at these events, welcoming visitors to our city and connecting with the wonderful folks of our local community. Come by and say hello—it's always a pleasure to meet new faces!


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