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Meet the Makers

Say hello to Ben and Julie Simpson, the dynamic duo behind New South Trading Co. They are the creative minds fueling this local brand, blending a passion for adventure with a love for expressive apparel. Rooted in Chattanooga, Tennessee, their outdoor-inspired designs resonate with locals and beyond, reflecting the essence of this vibrant city.



What's New?

We're excited to announce that New South Trading Co. has expanded its product selection to include a wider range of small batch apparel and gifts. What's more, our commitment to quality extends to every detail, as all our products are proudly printed in the USA. Whether you're looking for comfortable apparel for your outdoor adventures or unique gifts that celebrate the charm of Chattanooga, our expanded collection has something special for everyone.

These Best Sellers Make Great Gifts!

Locally Designed T-shirts

Versatile and universally loved, our locally designed T-shirts are made with care, using high-quality materials and craftsmanship, ensuring durability, comfort and casual style.

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Canvas Tote Bags

A sustainable choice for shopping, travel, or everyday use offering reliability and style, whether you're running errands around town or heading to the local farmer's market.

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Enamel Camping Mugs

Your perfect companion for outdoor adventures and cozy moments by the campfire. Built to withstand rugged terrain and keep up with your on-the-go lifestyle.

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