MEET THE MAKERS

Hey there! We're Ben and Julie, the husband-and-wife team behind New South Trading Co.

We started New South in Chattanooga, Tennessee, in 2017 with a love for creativity, our hometown, and the places that make the South so special.

What began with a few locally inspired designs has grown into a family business that's taken us on quite a journey. From countless weekends at markets to the incredible people we've met along the way, we've discovered that the best part of New South isn't just what we make. It's the connections and experiences that come with it.

Today, our designs celebrate everything from our Chattanooga roots to the mountains, rivers, wildlife, and backroads that inspire us.

A LIFE WELL LIVED

We're big believers that life is meant to be lived, not just watched from the sidelines.

Whether we're exploring a mountain trail, relaxing by the river, or taking the scenic route somewhere new, we love getting away from the everyday hustle and appreciating the little things.

And while the outdoors will always hold a special place in our hearts, we believe adventure looks different for everyone. Sometimes the simplest moments make the best memories.

More than anything, we hope New South inspires you to get out, explore, make memories, and enjoy the journey.

HERE'S TO WHAT'S NEXT

Nearly ten years after starting New South, we're still designing, dreaming, exploring, and finding inspiration around every corner.

We don't know exactly where the next road will lead, but that's part of the journey.

Thanks for being part of our story.

WE ARE NEW SOUTH. We're glad you're here.

— Ben & Julie