Welcome to New South Trading Co.

We’re a locally owned, family-operated brand, and every product we design is proudly printed in the USA.

Our newest release, the Chattanooga National Park City Collection, celebrates our hometown becoming the first National Park City in North America!

We’re proud to give back to causes that matter. Check out our featured T-shirt supporting the Tennessee River Gorge Trust, or get cozy with our Velveteen Plush Blanket that helps Project K-9 Hero provide care for retired Police K-9s and Military Working Dogs.

So whether you call Chattanooga home, you’re visiting for the first time, or you’re shopping from wherever you call home… we’re mighty glad you stopped by.