Welcome to New South Trading Co.

We’re so glad you’re here! Announcing our ALL-NEW Chattanooga — National Park City Collection, created in honor of Chattanooga becoming the first National Park City in North America!

Designed locally and printed in the USA, our products are inspired by the natural beauty of the region, along with a deep appreciation for the Scenic City and the Spirit of the South.

We’re proud to give back to causes close to our hearts. A portion of proceeds from our NEW Tennessee River Gorge Give Back T-shirt supports the Tennessee River Gorge Trust, helping to protect one of the region’s most cherished natural landmarks. And through our Project K-9 Hero Featured Collection, every purchase helps Project K-9 Hero to provide care for retired Military Working Dogs and Police K-9 Heroes.

Whether you're exploring the mountains, relaxing by the river, or simply supporting a local business that gives back—thank you for being here and for shopping with us!